Digital Marketing: A right Career option

There are more and more vacancies getting created in the Digital marketing space each day. The demand is currently more than the supply or availability. Digital marketing means online marketing. The skills that are needed for online or digital marketing are taught in the Digital marketing certification courses run by various institutes all over India and online too. Let us understand in brief the wide world of Digital marketing.

We are today flooded with websites and mobile apps that sell anything from
food, to furniture. Things like Jewellery too are being sold online and there is no segment of the products that you cannot see online today. Even products like medicines, which need a doctor’s prescription, are now
available online! The advancement in the IT sector fuelled by the high speed internet has opened a world of possibilities. To be a successful marketer online or to be a result oriented digital marketing professional you need to:

Digital marketing means online marketing. The skills that are needed for online or
digital marketing are taught in the Digital marketing certification courses run by
various institutes all over India and online too. Let us understand in brief the wide
world of Digital marketing.
We are today flooded with websites and mobile apps that sell anything from
food, to furniture. Things like Jewellery too are being sold online and there is no
segment of the products that you cannot see online today.
Even products like medicines, which need a doctor’s prescription, are now
available online! The advancement in the IT sector fuelled by the high speed
internet has opened a world of possibilities.
To be a successful marketer online or to be a result oriented digital marketing
professional you need to:

  • Reach the maximum number of people or get the Traffic
  • Reach the right people
  • Elicit the desired response or Close the sale
    A good digital marketing professional does this job of making the product reach the prospective customer and provides for closing the sale. Let us list the major three ways to successfully market products and services online or on the internet.
  1. Marketing the website through Search engine optimization or SEO
  2. Social Media Marketing or SMM
  3. Email and SMS marketing
  4. Mastering the Analytical tools
    SEO: Whenever we are searching for anything, we go to the search engines like Google and type our requirements in it. The search engine then gives us the information on a page that gets displayed on your screen. The websites that appear on the first page without the advertisement are the ones that are properly optimized for the search engines. These are called as the ‘Organic’ search results. The websites that are seen with ‘AD’ marked before their URL or website address are the Paid or ‘Inorganic’ form of searches. As a digital marketing professional, your job is to make the website rank highest on the landing page of search results and also you need to optimize the marketing budget for the Inorganic search results, that means the paid search results.
  5. SMM: We know all the social media tools like Whatsapp, Instagram, Twitter, Linkedin, etc and their popularity. From a common man to a celebrity, everyone is on social media. The opinions, reviews, news everything is shared on the social media and that makes this medium a very potent tool for marketing. A digital marketing professional finds out the communication and groups where the products and services are been discussed and offers the products there. Also, the
  6. digital marketing professional creates groups and many a times also seeks membership fees from people interested in joining the group.
  7. Email and SMS marketing: We receive so many promotional emails and SMS’s in our mailbox; that is all a part of digital marketing. Getting the right target people to whom the emails or SMS’s are sent involves market research. The surfing patterns, etc. needs to be studied. You can make good use of the tools that help to get the target consumers.
  8. Mastering the Analytical tools: There are many tools like Alexa, Google analytics, etc that give market information on what is been searched for and why… so that you can fine tune your digital marketing strategy. The keywords, Website traffic, time spent by people on your and competitors website, which section of the website is being read more, measuring the return on investment for your advertising, tracking your flash, video and social networking sites, etc is done on the analytical tools .
  9. A course in digital marketing teaches you all about the marketing of products and services online. Digital marketing job involves Researching, strategizing, organizing and implementing the online marketing. This is one field that will live  till the internet and mobile is alive. Go ahead for the career that has a great potential of offering assured returns. A 45 days certification course in Digital marketing costs around Rs. 20,000 to 25,000/- and the average salary offered today is around Rs. 12,000 to Rs. 15,000/- for starters. As you get the expertise in Digital marketing, your salary increases manifold within a short duration. Go for Digital marketing; it not only gives you a job but also assures you of starting a successful business venture wherein you can operate from anyplace across the globe….that includes your home!

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